Differentiated Emerging Markets equity exposure. Shaped by demographics.
RISE in a nutshell
For your clients seeking:
- A differentiated emerging market allocation, excluding China, Korea and Taiwan.
- Access to opportunities across both emerging and frontier markets
- A value-oriented approach focused on attractively valued companies with improving fundamentals
Why consider RISE
Four reasons to carve out part of that allocation for RISE
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1. Demographic tailwinds
Investing exclusively in countries where demographic trends are driving economic growth, creates the potential for stronger performance over the long term.
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2. Broad opportunity set
The team have the flexibility to go beyond the MSCI EM index to uncover a broad range of investment opportunities across emerging and frontier markets.
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3. Value bias
Targets companies with cheap relative valuations that are at an inflection point, potentially unlocking diverse sources of growth
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4. Managed by experienced team
Investment managers, Young Jae lee and Mark Boulton have an average 28 years industry experience.
RISE’s distinct approach, focusing on demographic tailwinds, gives investors differentiated exposure to Emerging Markets, creating potential for strong performance over the long term”.
RISE in numbers
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80-120
Stocks in RISE portfolio
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28 years
Average experience of portfolio managers
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23
Number of EM equity analysts supporting the ETF
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1989
The year Pictet Asset Management began managing emerging equity strategies
As at 6.30.26
How clients use RISE
RIAs hold RISE in two ways
- A new core way to allocate to EM equity
With typical EM core approaches often replicating the sector footprint of US equity exposure, we believe RISE offers a more authentic exposure to markets such as Brazil, India, Indonesia, Mexico, South Africa and UAE.
- A differentiated EM satellite exposure to existing tech-heavy core MSCI EM*
By only investing in companies from markets with positive demographics, RISE has no exposure to Chinese, Taiwanese or South Korean companies, and a far lower tech exposure than either typical EM equity or US equity approaches.
*The MSCI EM index is a stock market index that tracks shares of big and medium-sized companies in emerging-market countries.
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Frequently asked questions (FAQ)
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What is RISE?
RISE is an actively managed Emerging Markets equity ETF focused on countries benefiting from favourable demographic trends.
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How is it different from a traditional EM ETF?
Excludes North Asian technology-heavy markets, providing access to frontier markets and a broader set of emerging market growth drivers.
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What is the core investment idea?
The strategy is built on the view that growing working-age populations support stronger GDP growth, which in turn can drive corporate earnings growth and long-term equity market performance.
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Why might it diversify an EM allocation?
By excluding North Asian technology-heavy markets, the strategy offers a differentiated country and sector profile, providing diversification within the asset class.
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Who might use RISE?
Investors seeking a differentiated source of Emerging Markets exposure, either alongside or instead of a more traditional benchmark-oriented EM allocation