Megatrending 2025: opportunities ahead

For over two centuries, Pictet has embraced a long-term perspective, guiding our pioneering work on megatrends. These powerful social, economic, environmental, and technological forces shape our world beyond normal economic cycles. Our history is marked by helping investors navigate global complexities.

By understanding structural trends in both public and private markets, we tailor our investment capabilities to meet diverse needs.

Megatrending 2025 delves into key themes across three major sections:

1 - Society	2 - Environment	3 - Technology
Innovations in healthcare and biotech, why we should be hopeful about the state of the world, and why anti-obesity drugs matter.	The shift from fossil fuels to renewable energy, the development of sustainable aviation fuel, and new models to measure biodiversity impacts.	Advancements in AI, robotics, and semiconductor technology, and how these innovations are transforming industries.

This publication gives an insight into the breadth and depth of analysis, insight and debate about structural trends from across the whole of the Pictet Group.

Elif Aktug, Managing Partner, Pictet Group

Contributors

Stephen Freedman

Head of research and sustainability, Thematic Equities
Shaniel Ramjee

Co-Head Multi Asset London
Katie Self

Senior Investment Manager
Viktoras Kulionis

Investment Manager & Senior Environmental Economist

See all 20+ contributors

Our thematic expertise

This report is a testament to our commitment to thematic investing. For more than 30 years, Pictet has collaborated with leading academics and industry experts to research themes and uncover new investment opportunities. Our thematic equity strategies are designed to transform long-term technological, environmental, and societal megatrends into investment opportunities.

Our disciplined investment process, supported by insights from the Copenhagen Institute for Futures Studies and our Thematic Advisory Boards, ensures we identify the most dynamic areas of the global economy. These include industries such as robotics, clean energy, and water, each represented in our range of thematic strategies.

Important information

Marketing communication

The information and data presented in this document are not to be considered as an offer or solicitation to buy, sell or subscribe to any securities or financial instruments or services. The information used in the preparation of this document is based upon sources believed to be reliable, but no representation or warranty is given as to the accuracy or completeness of those sources. Information, opinions and estimates contained in this document reflect a judgment at the original date of publication and are subject to change without notice. This material does not contain sufficient information to support an investment decision and it should not be relied upon by you in evaluating the merits of investing in any products or services offered or distributed by Pictet Asset Management. Pictet Asset Management has not ensured the suitability of the securities mentioned in this document for any specific investor, and it should not be relied upon as a substitute for independent judgment; investors are advised to determine the suitability of the investment based on their financial knowledge, experience, goals and situation, or to seek specific advice from an industry professional before making any investment decisions. Investors should read the prospectus or offering memorandum before investing in any Pictet managed funds. Tax treatment depends on the individual circumstances of each investor and may be subject to change in the future. Past performance is not a guide to future performance. The value of investments and the income from them can fall as well as rise and is not guaranteed. Investors may not get back the amount originally invested.